Our delicious pet food starts from the ground up
Our delicious pet food starts from the ground up
Feeding time is more than an everyday ritual for your pet — it’s a special bonding experience that engages all of their senses
Whether it’s a wellness recipe for everyday health or a dietetic formula where nutrition is a lifeline, pet food only works if your pet wants to eat it. That’s why Hill’s takes a science-led approach to all of the elements that make their mealtime a satisfying and rewarding event.
The experts always get the final word
Every pet food we create is reviewed by the dogs and cats at our Pet Nutrition Center (PNC). Our pet “colleagues” take their jobs very seriously, and they should — their opinions decide which tastes work.
In addition to enjoying lots of love and playtime, these dogs and cats have several very important jobs, like telling us how our foods impact pets from their noses to their tails. This includes:
- Which aromas entice dogs and cats
- The tastes and textures pets love
- The preferred size and shape for each of our foods
The experts always get the final word
Every pet food we create is reviewed by the dogs and cats at our Pet Nutrition Center (PNC). Our pet “colleagues” take their jobs very seriously, and they should — their opinions decide which tastes work.
In addition to enjoying lots of love and playtime, these dogs and cats have several very important jobs, like telling us how our foods impact pets from their noses to their tails. This includes:
- Which aromas entice dogs and cats
- The tastes and textures pets love
- The preferred size and shape for each of our foods
May the best tasting pet food win!
Every flavour profile we create undergoes a series of taste tests with the dogs and cats at the PNC to see what they prefer. We present each group of dogs or cats with different foods and see which one they choose. We record the amount of each food consumed by each pet, and use this data to determine with confidence which one was preferred.
May the best tasting pet food win!
Every flavour profile we create undergoes a series of taste tests with the dogs and cats at the PNC to see what they prefer. We present each group of dogs or cats with different foods and see which one they choose. We record the amount of each food consumed by each pet, and use this data to determine with confidence which one was preferred.
Understanding the science of flavour
Our team of experts work to ensure all our foods deliver nutrition that appeals to the acute senses of dogs and cats. We employ a full team of scientists who are constantly testing new combinations of scent and taste to create appealing pet food flavours.
Understanding the science of flavour
Our team of experts work to ensure all our foods deliver nutrition that appeals to the acute senses of dogs and cats. We employ a full team of scientists who are constantly testing new combinations of scent and taste to create appealing pet food flavours.
We look for ingredients that combine high-quality nutrition with flavours pets love. Some examples include:
Ingredients images are for illustration purposes only
Ingredients images are for illustration purposes only
Not too little, not too much
We formulate each of our foods with a precise balance of nutrients to meet their specific health needs, including life stage, size or special needs.
Decoding aroma
The aroma of pet food can determine a dog or cat’s interest before they even reach the bowl.
A single pet food can have up to 200 distinct flavor/aroma molecules. On a good day, our human noses may only be able to identify 15-20 of them. Using sophisticated techniques, our state-of-the-art analytical lab helps us dissect complex flavors and aromas on the molecular level to help us understand the eating experience from a pet’s perspective.
Decoding aroma
The aroma of pet food can determine a dog or cat’s interest before they even reach the bowl.
A single pet food can have up to 200 distinct flavor/aroma molecules. On a good day, our human noses may only be able to identify 15-20 of them. Using sophisticated techniques, our state-of-the-art analytical lab helps us dissect complex flavors and aromas on the molecular level to help us understand the eating experience from a pet’s perspective.
The aromagram: making sense of scent
For us to compare and replicate different aroma profiles, we first need a way to describe them. Our human sensory panel uses precise language to distinguish distinct aromatic attributes. Descriptors such as “toasted” and “meaty” are used to create an elaborate flavour profile we call the aromagram.
Each aromagram acts almost like a “flavour fingerprint” for a particular pet food. By taste testing with pets and comparing these profiles, we can better understand which ones are liked or disliked by dogs and cats.
- For Dogs
- For Cats
Tested textures
Creating a food that pets love involves all the senses and the physical attributes of the pet food itself, and play an important role in your pet’s mealtime.
Ingredient image is for illustration only. Ingredients vary by product.
Wet pet food & stews
Whether ground, minced, pâté, or stew, wet pet foods make for a great meal because of their satisfying textures and strong aromas. Serve them as a standalone dish, or as a tasty topper to dry food.
Curious about the benefits of wet food? Learn more by exploring our in-depth articles for cats and dogs.
Designing a kibble that pets prefer
Shape
Kibble shapes are designed for different eating preferences and efficacy.
Texture
Texture plays a role, and dogs and cats like to crunch and chew their kibble in different ways.
Size
Kibble size matters, especially for dogs, where bigger is better relative to the size of the dog.
What it all comes down
to: happy, healthy pets
Before any Hill’s product reaches your pet’s bowl, it has already undergone numerous tests and quality checks — by our team of nutritionists, veterinarians, dietitian, food scientists and discerning pets — to ensure mealtime is always a rewarding experience for your furry friend.
What it all comes down to: happy, healthy pets
Before any Hill’s product reaches your pet’s bowl, it has already undergone numerous tests and quality checks — by our team of nutritionists, veterinarians, dietitian, food scientists and discerning pets — to ensure mealtime is always a rewarding experience for your furry friend.
Driven by your pet’s needs
True innovation doesn’t use a template, which is why Hill’s employs more than 220 veterinarians, qualified nutritionists and food scientists to understand what your pet needs to live the longest, happiest life possible.